Chief Executive Officer of FutureX Digital Solutions, an Amman-based company working on software products, digital platforms and digital marketing services. Part of building the company since 2023, and its CEO since 2025. Before and alongside that: field sales and microfinance, freelance web and systems work since 2018, technical support, ERP development and implementation on desktop and cloud .NET systems, a Head of IT role that also covered the sales department, and operations leadership at a regional e-commerce platform. That mix explains a habit of weighing technology and commercial decisions together. Has led teams of up to 26 people at one time, across development, digital marketing, sales and operations.

• Executive Leadership & Business Operations

  Corporate strategy · Operational planning · Cross-functional teams · Performance follow-up

• Technology Strategy & Digital Transformation

  ERP & SaaS · System architecture oversight · API integration · AI & automation

• Project, Program & Product Management

  Product lifecycle · SRS & BRD · Agile & Waterfall delivery · QA & release

• Sales, Marketing & Commercial Growth

  Sales department management · Technology solution selling · Digital marketing operations · Proposals & pricing

• Business Development & Client Partnerships

  Client acquisition · Account management · Requirements & scoping · Partner & tender materials

1. 2023 – Present

   Chief Executive Officer

   FutureX Digital Solutions · Amman, Jordan

   Progression: Early company development, operations & project responsibilities (2023 – 2024) → Chief Executive Officer (2025 – Present)

   Technology company working on ERP and SaaS products, web and mobile platforms, and digital marketing services.

   • 2023 – 2024: worked across operations, technical work and early projects while the company took shape; responsibilities grew as it did.
   • Since 2025, as CEO: sets priorities and commercial direction, and leads the development, digital marketing and operations teams.
   • Oversees the product portfolio (FutureX ERP, Manufacturing ERP, WorkHub, X POS, NEXA) from requirements and SRS through QA and release; the engineering is carried out by the development teams.
   • Set up the digital marketing department and developed how it works: team organisation, output quality, client requirements, planning and coordination with the technical side.
   • Business development: understanding client needs, proposals, pricing, service agreements, public-sector tender quotations and partner presentations.

2. 2025 – 2026

   Head of Operations

   Middle East E-Commerce · Regional

   Progression: Project Manager → Head of Operations

   Regional digital platform combining community, services and commerce.

   • Joined as Project Manager and later moved into the Head of Operations role, covering execution planning and day-to-day operational decisions.
   • Coordinated the backend, mobile and community-system teams through execution plans, milestones and technical documentation.
   • Supervised development of Echoes of Time, a Unity 3D adventure and puzzle game, alongside the main platform.
   • Prepared pre-launch operating and marketing materials and contributed to the design of the admin and agent dashboards.

3. Late 2024 – 2025

   Head of IT Department

   Fifty Five Solutions & Consulting · Jordan

   Agency providing digital marketing, graphic design, software, web, mobile and advertising services.

   • Ran the IT department: web and digital solutions, hosting and email services, and coordination of the technical team.
   • Within the same role, followed up the sales department and its plan: target segments (SMEs, healthcare, education), bundled service offers, direct outreach and monthly KPI reviews.
   • Worked with the marketing side on campaigns and social media, and connected that work to sales follow-up.

4. 2024

   ERP Implementer & .NET Developer

   Binary Digits · Amman, Jordan

   • Backend development on the company's cloud ERP, built on .NET (C#, ASP.NET Core, Blazor, SQL Server).
   • Worked on specialised systems for legal case management, land division and surveying, and collections management.
   • Customised the system to client requirements and handled client requests and technical support within the assigned scope.
   • Looked after servers for staff and clients: backups, monitoring and incident resolution.

5. 2023 – 2024

   Software Development & Technical Consulting

   Point ERP (Super Point / TPS) · Jordan

   Engagement: Contract / Consulting

   • Contract engagement on Point ERP, a desktop ERP built with .NET, C# and Visual Basic, until the end of 2024.
   • Combined hands-on development with technical consulting and project management.
   • Coordinated the development team and oversaw implementation and delivery.

6. Since 2018

   Freelance Technology Work & Consulting

   Freelance & Independent Consulting · Jordan

   • Websites, software systems and digital solutions for clients in different sectors, often alongside a full-time role.
   • Typical work: understanding what the client needs, technical consulting, planning and coordinating the project, and delivering it.

7. 2021 – 2023

   Technical Support

   R&M Technical Support · Jordan

   • Started on a part-time basis; the role widened over time.
   • Technical support and troubleshooting for users and systems; maintenance and fixing operational issues.

Early career: sales & financial services

• 2019 – 2022

  Area Supervisor & Sales Officer · Atyab She w Akthar Distribution

  Trainee (2019) → Sales Representative → Area Supervisor & Sales OfficerStarted as a trainee in 2019; responsibilities grew from field sales to supervising sales in an area. Field sales across the company's brands, client acquisition and coordination of sales representatives.

• 2021

  Loan Officer · Al Ahlyea Microfinance

  Client acquisition, loan processing and repayment follow-up.

• 2019 – 2020

  Loan Officer · Al Ameen Microfinance

  Loan portfolio, client relationships and coordination of the credit process.

Working since 2010 in a range of jobs before technology and project management. Those years are not listed role by role, but they shaped how I deal with customers and day-to-day operations.

• Executive Management

  • CEO of FutureX since 2025, after two years helping build the company: priorities, commercial direction and the teams behind them.
  • Has led teams of up to 26 people at one time, across software development, digital marketing, sales and operations.

• Product & Project Management

  • Oversees FutureX ERP, Manufacturing ERP, WorkHub, X POS and NEXA from requirements and SRS through QA and release.
  • Project Manager at MEEC: execution plans, milestones and technical documentation.
  • Point ERP contract: project management and implementation oversight alongside development.

• Software & Technology Leadership

  • Oversees engineering delivery across .NET, Laravel, Flutter, React and Next.js; the code itself is written by the development teams.
  • Hands-on backend development on a cloud .NET ERP, including legal-case, land-division and collections systems.
  • Development and technical consulting on Point ERP, a desktop ERP in .NET, C# and Visual Basic.

• Sales Management

  • Field sales at Atyab: from trainee to supervising sales in an area.
  • As Head of IT at Fifty Five, also followed up the sales department: segments, bundled offers, outreach and monthly KPI reviews.
  • Selling technology solutions at FutureX: client relationships, proposals and pricing.

• Digital Marketing Operations

  • Set up the digital marketing department at FutureX and manages its operations and client accounts.
  • Client requirements, service packages, content approval and oversight of campaign planning.
  • Moved monthly marketing operations onto an automated workflow (Google Sheets, Apps Script).

• Business Development

  • Starts from the client's need: studying the idea, then helping plan the technical and delivery side.
  • Links the product to the client's operations, commercial goals and, where needed, marketing.
  • Built up across projects with different business models, starting with freelance work in 2018.

• Client & Partner Relationships

  • Client relationships from the first conversation through delivery and follow-up.
  • Partner presentations, alongside proposals and service agreements.

• Proposals & Commercial Terms

  • Proposals, pricing and service agreements with clients.
  • Public-sector tender quotations.
  • Bundled service offers for target segments at Fifty Five.

• Operational Management

  • Head of Operations at MEEC: execution planning and day-to-day operational decisions.
  • Coordinated backend, mobile and community-system teams; prepared pre-launch operating materials.
  • Ran the IT department at Fifty Five: hosting, email services and technical team coordination.

• FutureX ERP

  Business software for trading and service companies

  Led product & delivery

  Cloud ERP covering accounting, HR, inventory, sales, purchasing and point of sale.

  Involvement: Led the product and its delivery, from requirements and priorities to releases. The development teams did the build.

  Experience gained: How the work of several departments maps onto system modules, and how to sequence them into releases.

• Point ERP

  ERP for businesses running desktop systems

  Developed & managed

  Desktop ERP for business and operations management, built on .NET with C# and Visual Basic.

  Involvement: Developed features in C# and Visual Basic, managed the project plan and technical delivery, and coordinated the development team, under a contract (2023 – 2024). Not the product's owner.

  Experience gained: Writing code and running the project at the same time, on an established desktop system.

• Binary Digits ERP

  Business and specialised management systems

  Hands-on development

  Cloud ERP built on .NET, with specialised systems for legal cases, land division and surveying, and collections.

  Involvement: Backend development, system customisation and troubleshooting, plus client requests and technical support within the assigned scope, as part of the company's team.

  Experience gained: How a cloud ERP is shaped around very different domains, and what clients need once it is in use.

• X POS

  Retail and point of sale

  Oversaw deliveryDelivered

  Point-of-sale system for recording and managing sales transactions.

  Involvement: Oversaw development and implementation through to delivery, with attention to daily use and performance.

  Experience gained: What a system needs when it is used at the counter every day.

• NEXA

  Multi-store e-commerce

  Coordinated & oversawDelivered

  Multi-store marketplace app: shoppers browse several stores and categories and order from them in one place.

  Involvement: Coordinated the commercial and technical requirements and oversaw delivery.

  Experience gained: Balancing the needs of shoppers and of the stores selling through the same platform.

• Tigree

  Food delivery

  Supervised development

  Food delivery platform with customer, store and delivery apps and an admin dashboard.

  Involvement: Supervised development across the customer, store and delivery apps and the admin dashboard.

  Experience gained: Seeing how ordering and delivery operations work across customers, stores and drivers.

• Glogo

  Beauty and salon services

  Salon booking and management platform: apps for salons and customers, plus a dashboard for scheduling, orders, payments and clients.

  Involvement: Exposure to the service and operating side behind the platform.

• Net eSIM

  Telecom and travel connectivity

  ContributedLive

  Digital eSIM platform for buying and installing data plans, with an agent dashboard.

  Involvement: Worked on the product, including design work on its agent dashboard.

  Experience gained: A telecom and digital-services product, where plans, installation and agents have to work together.

• WorkHub

  Business management and CRM

  Oversaw deliveryDelivered

  CRM and business management product delivered within the FutureX portfolio.

  Involvement: Oversaw the product's delivery within FutureX.

  Experience gained: Taking a CRM and business-management product from requirements through to delivery.

• FutureX Manufacturing ERP

  Manufacturing and factories

  Managed development

  Manufacturing edition of FutureX ERP: production processes, costing, raw materials, warehouse tracking and production cycles.

  Involvement: Directed development of the manufacturing modules.

  Experience gained: Translating production, costing and warehouse processes into system modules.

• RIFQA X

  Mobility and shared transport

  In development

  Shared-journey platform: shared rides, route matching, riders and captains, packages and delivery. Developed by FutureX; launch date not announced.

• Middle East Platform

  Community, services and e-commerce

  Managed, then ran operations

  Regional multi-module platform combining community, services and commerce.

  Involvement: Project Manager, then Head of Operations: execution plans, milestones and team coordination, and a contribution to the admin and agent dashboard design.

  Experience gained: Coordinating backend, mobile and community-system teams on one regional platform.

• Echoes of Time

  Games

  Supervised development

  Unity 3D adventure and puzzle game, developed alongside the MEEC platform.

  Involvement: Supervised the Unity 3D team developing the game.

  Experience gained: Supervising game development, which runs on a different rhythm from platform work.

• Beyond Gluten

  Food and health

  App for people avoiding gluten: find gluten-free restaurants nearby, check products, and read reliable information.

  From the project files

• CallX

  Customer service and support

  Customer support app: open tickets, attach files and follow each request until it is resolved.

  From the project files

• KitchenX

  Food ordering and delivery

  Food ordering app where people join either as a chef or as a food lover, with delivery and online or cash payment.

  From the project files

• Litaskunu · لتسكنوا

  Social and matchmaking

  Bilingual app for people looking for a marriage partner, with profiles, search and messaging.

  From the project files

• Passporti

  Travel

  Flight search app: one-way or round trips, dates, cabin class and passengers, in light and dark themes.

  From the project files

• Rahti · راحتي

  Home services

  Home cleaning booking app with one-off and monthly packages and a step-by-step booking flow.

  From the project files

• Wise Zone

  Training and consulting

  Website for a training and consulting company: courses, services, clients and training policy.

  From the project files

Certificates

• Sales and Marketing (60 hours)Professional Consultants Academy · 2021Listed in CV; no online verification link
• Delegation, Coaching and Mentoring SkillsEdraak · 2024Verify certificate
• Programming in C#Edraak · 2024Verify certificate
• C# Programming LanguageTeraCourses · 2024Listed in CV; no online verification link
• Microsoft ASP.NETTeraCourses · 2024Listed in CV; no online verification link